What is a Market Research Online Community?

As the name suggests Market Research Online community is an online qualitative research platform. It is a real-time, agile, and highly customizable tool, where participants can actively engage in research activities and discussions to express their opinions, thoughts, and experiences related to a particular product, brand, or topic. The communities can last from several days to several weeks. MROC provides increased flexibility, convenience, and accessibility to the participants as well as to the researchers. Carefully screened and curated participants from different geographics and different backgrounds come together and share their experiences. Since this is an online tool, participants from different parts of the world can come together. Participants can take part in the research activities anytime, anywhere. This flexibility also allows researchers to access and analyze unfiltered data anytime, anywhere. MROC is a cost-effective market research method that eliminates logistical costs associated with face-to-face research.

Longitudinal communities allow an ongoing engagement with participants over an extended period to understand the consumer journey, and changes in attitudes, behaviors, and perceptions over time. In general, participants provide their feedback through various research activities like surveys, polls, discussions, multimedia activities, journaling exercises, diary entries, creative assignments, etc. Participants can respond to the questions, and stimuli presented by the researchers and moderators anytime anywhere. Community moderators can create conversations around the posts made by the participants. Highly engaged online communities help researchers get insights rich data in the most cost-effective manner.