EmergingMR Blog

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Usability Testing How to do and its benefits

Usability testing is a great product evaluation technique. Usability testing is generally done to ...

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What is a Market Research Online Community (MROC)

As the name suggests Market Research Online community is an online qualitative research platform. It is a...

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Conducting market research in Kenya

Kenya is a multilingual country known for its vast natural wildlife preserves and splendid socio-cultural diversity....

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Conducting Market Research in Nigeria

The latest spending on Nigeria’s infrastructure and development is bound to lead to a new influx of growth ...

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Ethnographic research : HOW TO DO IT

Ethnography research is a qualitative market research method and it helps study the intricacies of human behavior and ...

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