5-day Online insights community with global news, information and current affairs consuming people
A leading world news channel was seeking to explore the current global news market to develop a new product concept from people who follow international news. We recruited affluent, internationally minded audience for the community across two major cities in India. Few contemporary themes including general lifestyle, news behavior and perception of the market were explored in detail.
The community was really engaging and fun because of plenty of variety in the tasks and lots of content to look at and respond to rather than just typing answers to questions resulting in a positive research experience. Participants found this extremely engrossing and interesting and were happy to know that they would be influencing the future of global news coverage. Client was able to build up on the ideas to make the concepts compelling for the international news audience.