Client database recruitment for a Medical component manufacturer from different cities in India.
A leading component manufacturer into auto injectables, syringes and stoppers wanted to, Explore brand awareness, perceptions, and consistency of the brand experience among customers, as well as how their experience can be optimized as it relates to their brand portfolio. Research objectives also included
1.Top of Mind Associations for the products purchased, parent brand and sub-brands
2.Understand the decision making process for buying a new component or device needed for an injectable.
3.Awareness and Views of Competitive Companies/Brands