Brand Equity Across Different Modalities

Brand Equity Across Different Modalities

  • Market Covered: Kuwait
Brand Equity Across Different Modalities

A leading medical device equipment manufacturer was looking to gain a deeper understanding of the customer loyalty and brand development within the healthcare institutions across Kuwait. Measures overall brand health, brand loyalty, competitive position and objectives like,

  Healthcare innovation brand and reasoning   Factors of consideration upon purchase   Relationship with sales representatives/ dealers   To understand brand perception and association with various attributes and statements   To understand the key purchase drivers for various modalities

 

We recruited Physicians, Head of Departments, C level management executives, Bio med engineers, head nurses (OB & CCU), Purchase managers from different departments for 30 to 45 min quantitative interviews.
Client was able to get a data driven and actionable insights from the world leading hospitals, to assist their team in marketing and sales messaging and understand their competitive position.